I am sure you have noticed, but I hide the dates of my blog posts.
Why?
Because it helps create the perception of “evergreen content”. I want readers to explore the site and dig deep in the archives. Few people do, when the see that a post was written 3 years ago — and yet there is a lot of valuable information out in my archives.
Removing dates increases the amount of time people explore my blog i.e. more stickiness! And the longer people are on your blog — the more money you stand to make either with your revenue streams, or when you sell your blog! Stickiness is huge when computing the value of a website/blog.
{ 2 comments… read them below or add one }
Hi Jason -
Glad to find your new blog! How do you hide your dates on posts in Wordpress? Thanks.
Hi Jason -
Never mind about excluding the date in posts. I found the exclude date plugin.
Don’t know if you remember me but you helped me with blogging a few years ago – I bought your program and learned a lot. WordPress sure has smoked out MT, yes? Hope you’ve recovered all the difficulties in your past and are happy, loving life, your daughter and every day! Thanks. Carole
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