If you are REALLY into testing you may want to construct your OWN eye-tracking hardware.
Rumor has it that Michel Fortin is going to start including this as part of his copywriting services. 
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Testing and Tracking
Armand has just released a new product. And it is the ultimate in split-test software — allowing you to test multiple items at the same time!
Go check it out!
(Ed Note: Changes were made to reflect the comments! )
[URL: The Ultimate New Split-Test Software ]
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I’ve critiqued 11 split-test materials for my clients this week so far, and I realized many people *do not* know how to conduct split-tests properly – leaving the results virtually useless.
For the most accurate results, test only a specific area of your marketing piece at one time…
- one price against another
- one headline against another
- one sales page with audio vs. an exact copy only without the audio
- one sales page with a header graphic vs. an exact copy only without the graphic
- one set of bonuses against another
- background graphic vs. no background graphic
- one style of font against another
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Phew! I am finally done with my new sales letter. What a pain in the ass. It literally took me two weeks to get it like I wanted it — and still I am not satisfied. However this is where I need to start based on my testing.
I am running a split test of my headlines right now. To do that, I am using some amazing FREE software called the Scientific Internet Marketing Assistant, which is a PHP script that runs on your web server.
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