Subscription Revenue

Michel Fortin asks the question…

I love WordPress. Thing is, I need a subscription-based process, where people can subscribe (for example, using PayPal or PayDotCom), and gain access to the site. I’ve looked high and low for a WordPress plugin that would do this. Surely, it must be available or easy to do.

He should have asked me. He should have emailed me.

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Here are two days worth of BitPass revenue for my latest report titled Learn The Whispered Secrets Of An Email Marketing Wizard

BitPass Profits

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I am shocked to learn that Nitro Marketing is unloading some of their web properties.

Up on the chopping block are: Affiliate Bootcamp and Nitro List Builder.

I am kind of shocked because they are both membership sites that focus on residual income (continuity income).

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Imagine this…

Every morning when your prospect wakes up and slogs off to work, they grab their MP3 player out of it’s cradle as they are headed out the door.  And for the next 30 minutes — as they commute to work — they are listening to every word you say.

If you have a growing fitness website, like reader Jeremy Markum ( www.JeremyMarkum.com ) your prospects will be listening to your dieting tips, your motivational messages — or your ad for your latest workout CD.

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I just finished up Goldblogging’s manual on revenue streams, and a chapter in the manual dealt with this issue:

What does it take to create a profitable subscription site?

Fortunately a couple people in “the know” took a whack at the question. They used to work for Rodale Press. One of my favorite companies to watch for marketing ideas.

Rodale is the company behind Mens Health magazine, which has produced such hits as: The Abs Diet…

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As many of you know, I purchased Jeff Paul’s “How to Make Money Quick and Easy At Your Kitchen Table In Your Underwear” info-product last month. And part of that offer was one month’s free membership in his “Kitchen Table Millionaire’s Club” — and after the first month a recurring charge of $29.95/month would kick in.

For those of you that are new to info-marketing that back-end recurring charge is called forced continuity. It is a way to milk your customers a little longer to increase their lifetime value to your business. (I know the word “milking” is not politically correct — but that is what we all call it in our private conversations, so that is the word I am going to use.)

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While local papers have been struggling financially for years, they are beginning to see that they can use blogs and technology to beat the national rags.

The Oswego Daily News, a small newspaper in New York state, used a Weblog format to cover elections Tuesday night very effectively. “This may not be a big deal, but I think it’s an example of how little guys like us can use simple tools like weblogs to fight the big boys on election night,” Managing Editor David Bullard writes…

But this is only one piece of the puzzle because a local paper can be MORE profitable than a national paper online — as detailed recently.

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It seems that Salon’s subscription model is beginning to work.

Currently they have 70,000 subscribers paying between $35 and $22.50 for an annual subscription if you wish to pay up front -or- $6/month.

Salon gained notoriety for it’s lavish spending and it’s trendy corporate digs during the dot com bubble. It use to have a huge staff, although I imagine that it has slimmed quite a bit.

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Lite blogging today because of a project going on, but here is something that I noticed earlier in the year, but did not tell you about.

Bill Quick, better known as Daily Pundit has apparently quit writing for Blogging Network. Why? Probably because he is making more money on his main site that at the one with the premium content.

Do I think that Bill failed? NO.

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Do You Want Paying Subscribers?

A revenue stream often overlooked by bloggers is subscriptions.

Can you imagine having 1000 loyal readers paying you a $3 a month to read exclusive content? Although you are probably thinking that $3000 a month in extra income sounds great — that is just the tip of the iceberg!

A friend of mine named Jonathan Mizel has thousands of paying subscribers, and they aren’t paying him $36 a year. They are paying him $195 a year. Year after year!

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