Podcasts

Here is a fact…

Online sales letters are dying a painful death — and they are taking a few marketers with them.

Last night I was reading Michel Fortin’s white paper on the “Death Of The Salesletter” for the third time.

And I know he is right.

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Today’s podcast is on how to be more efficient and effective by modeling marketing masters. But it is important to pick the RIGHT master to model.

Learn who I try and model and (more importantly) why, in this 24 minute podcast…

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I have been watching with glee as the businesses of hundreds of “Internet marketers” (in quotes for a reason) have gone down the tubes.

You know who I am talking about don’t you?

The idiots with spammy blogs, that made 100% of their income in Adsense revenue. Most (if not all) have seen their businesses collapse like a house of cards.

What were they thinking?

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I would like to share with you a copywriting technique…

“The art of copywriting lies in understanding the emotional hot buttons of your prospects and finding, through the applied knowledge of persuasion and influence, the way to gain attention and get them to take specific action. The fact that the boys on Madison Avenue do not get this, shows how mentally lazy and conceited they are.”

Ok, I lied.

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Knowing how to create a red-hot podcast is the same as having your own illegal printing press. Both will produce buckets of cash on demand — and with little effort!

Need proof?

If so, count yourself as normal. The Internet is full of scams and bullshit artists.

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I am writing the introduction to my newest product… an expanded version of Info-Product Creation Tactics. The special report that is up there now, will be coming down in a few hours, so if you don’t find anything on that website — c’est la vie (such is life). ;)

I have had many clients ask me for an expanded version of the course taking them a little bit deeper into how to create and market a high-cost physical product — so I have decided to do just that. And here is the kicker…

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A few weeks ago I was interviewed by an Internet marketing friend of mine named Brian Campbell. Brian & I had a great call talking about blogging, podcasting, and other cool, sexy marketing techniques.

Until recently, Brian has been sitting back and quietly making millions of dollars in highly targeted niches. Most notably in the financial and investment niche. Now he opening up the books and allowing people a peek inside his marketing machine. In fact, about 7 weeks ago Brian created an amazing new site that gives away for FREE more meat than many of the courses selling for $500 to $1000.

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I stumbled upon this product a few minutes ago as I was doing some research for my latest project — and I love it!

Why?

Pure guerilla info-product creation tactics were used. Look at the hand-drawn covers of the CDs and booklet. Do you think Salvador Dali was hired to create those covers? Hell no!

Look at the sales letter… do you they he hired a so-called expert to do that? Once again: hell no!

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Here is a great blog entry from the archives of Jeff Smith on having a sales target tattooed on your forehead to keep you moving forward.

One comment in his blog post stuck out…

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Well I am fed up!

Especially when I found this comment spam from marketer Sean Felker pimping his “get rich quick blog” on my site…

comment spam

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