AdWords

SearchEngineLand is reporting that marketers continue to get fleeced when advertising on Google and other search engines in this entry…

Click Forensics has updated its Click Fraud Index with data from the fourth quarter of 2006, reporting an overall industry average click fraud rate of 14.2 percent

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Search Engine Journal reports that Google has changed their algorithm for displaying Adwords in search results. Now Google takes into account your landing page, so that searchers are served the most relevant ads.

Be sure and read Google’s guidelines here.

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I have been watching with glee as the businesses of hundreds of “Internet marketers” (in quotes for a reason) have gone down the tubes.

You know who I am talking about don’t you?

The idiots with spammy blogs, that made 100% of their income in Adsense revenue. Most (if not all) have seen their businesses collapse like a house of cards.

What were they thinking?

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Here is something I never really considered…

I don’t bother with Google Adsense because the amount of money I make in relation to other revenue streams is extremely paltry. But for bloggers in the Third World, Adsense can put a lot of food on the table.

Because AdSense earnings can vary widely depending on a site’s traffic or subject matter, many Web publishers in the developed world don’t bother participating. Whereas a $25 monthly payout may not be worth the trouble to a blogger in Manhattan, it can mean the world to a blogger in Manila.

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Here is ANOTHER article from a hacker spreading the word on how to screw YOU out of money. Of course this kid is doing it for a good reason — to bring attention to the problem so Google get’s off it’s ASS!

To the advertisers: You people that use Google Adwords now see that it is actually not very hard to cheat you out of your money, so be careful and make sure that you use a click fraud protection script such as ClickDefense. To lower most of your click fraud, just don’t put your ads in the Content Network, only stay on Google’s sponsored search results. Only Google gets paid when someone clicks the search results sponsored ads and nobody wants to cheat to make Google anymore money do they? Check the stock, it’s currently at 279.58 a share.

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I am going to let you in on a secret. Only a few marketers understand what I am about to tell you. And most of the marketers that do understand keep very quiet about it.

Why?

Because they don’t want to be competing with you in the online market place.

But there are a few Internet marketing gorillas out there that are different. John Reese is one of them. And he has no problem letting people in, on the secrets to making money online… [Click to Read More]

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Friend and long-time reader James Jones of KickButtIdeas.com sent me a letter this weekend…

Jason, what’s your opinion on this stuff that Jason Cox is pumping?

When I saw the sales letter I nearly choked.

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I was skimming my friend Willie Crawford’s Marketing Insights Blog and came across this well written article on making money with Google Adsense.

Willie is different than many of the marketers out there because he departs from all the auto-rss crap that so many ding-dings use. I encourage you to look at what Willie is talking about.

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I received a frightening email from one of my readers today following my newsletter titled: “The Great Google Meltdown”.

Phil writes…

I expected to see this story break soon.

Two weeks ago, I attended Defcon 13 in Las Vegas. If you dont know Defcon is a annual hacker conference that is held the weekend after the Blackhat Briefings. A well known “hacker” (I use the term loosely, I think the guy is LAME) who has a following thanks to podcasting and blogging did a presentation called “Hacking Google Adwords“.

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Are you using Google Adwords?

Are you in a competitive niche?

Are you using a daily limit?

If so you may want to know that Google is being nailed with a class-action lawsuit by advertisers. The suit alleges that Google charged in excess of advertisers set daily limit — and would not reimburse companies that were the victim of “unlawful” charges.

Google should be sweating this more than they are. Google CFO George Reyes expressed alarm at an investor’s conference, when he said:

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