How to Make Money Blogging
SearchEngineLand is reporting that marketers continue to get fleeced when advertising on Google and other search engines in this entry…
Click Forensics has updated its Click Fraud Index with data from the fourth quarter of 2006, reporting an overall industry average click fraud rate of 14.2 percent
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Google still is in denial concerning click fraud saying that it amounts to less than 10% of clicks. But what else are they supposed to say? If they say that click fraud is a bigger problem they could find shareholders dumping their stock.
If you are advertising with Google Adwords then I highly recommend that you NOT run ads on anything more than Google’s search results. Running ads on partner sites (blogs) is what will kill you. By running ads solely on Google you are removing the financial incentive for the criminals.
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Once again click-fraud is in the news:
Over the past three years, he has noticed a growing number of puzzling clicks coming from such places as Botswana, Mongolia, and Syria. This seemed strange, since MostChoice steers customers to insurance and mortgage brokers only in the U.S…. (Fleischmann) used specially designed software to discover that the MostChoice ads being clicked from distant shores had appeared not on pages of Google or Yahoo but on curious Web sites with names like insurance1472.com and insurance060.com. He smelled a swindle, and he calculates it has cost his business more than $100,000 since 2003.
Advertisers are being fleeced by intelligent crooks armed with an little piece of software called “Caca” which I blogged about in April 2005
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Here is ANOTHER article from a hacker spreading the word on how to screw YOU out of money. Of course this kid is doing it for a good reason — to bring attention to the problem so Google get’s off it’s ASS!
To the advertisers: You people that use Google Adwords now see that it is actually not very hard to cheat you out of your money, so be careful and make sure that you use a click fraud protection script such as ClickDefense. To lower most of your click fraud, just don’t put your ads in the Content Network, only stay on Google’s sponsored search results. Only Google gets paid when someone clicks the search results sponsored ads and nobody wants to cheat to make Google anymore money do they? Check the stock, it’s currently at 279.58 a share.
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I am going to let you in on a secret. Only a few marketers understand what I am about to tell you. And most of the marketers that do understand keep very quiet about it.
Why?
Because they don’t want to be competing with you in the online market place.
But there are a few Internet marketing gorillas out there that are different. John Reese is one of them. And he has no problem letting people in, on the secrets to making money online… [Click to Read More]
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I have to agree with Brad Fallon on this one…
Watching my Trackbacks and Yooter makes a good point. What I’ve said for a long time — Google could shut down a lot of the click fraud in a hurry if they’d quit paying all the spam sites that display AdSense.
But I think Google will be looking more at short-term profits vs. long-term revenue, now that they are a public company. Shareholders must me soothed! And if Google was to cut out any part of Adsense, they would take it in the shorts.
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I received a frightening email from one of my readers today following my newsletter titled: “The Great Google Meltdown”.
Phil writes…
I expected to see this story break soon.
Two weeks ago, I attended Defcon 13 in Las Vegas. If you dont know Defcon is a annual hacker conference that is held the weekend after the Blackhat Briefings. A well known “hacker” (I use the term loosely, I think the guy is LAME) who has a following thanks to podcasting and blogging did a presentation called “Hacking Google Adwords“.
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