Blogging has become a profession.  A profession that most companies now realize is critical to their success both online and off.

Emarketer estimates that in 2010 one in three companies are using a public-facing blog for marketing purposes, forecasting a rise to 43% by 2012.

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Of course you already knew that bloggers have influence, but did you think that so many mainstream media journalists were using YOU as a resource?

I am sure Matt Drudge has a HUGE influence too! [Click to Read More]

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I am sure you have noticed, but I hide the dates of my blog posts.

Why?

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Jakob Nielsen is reporting that it is better to have summaries of your posts than full blog entries.

Why?

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Cool WordPress Shopping Cart PluginI stumbled by this website selling t-shirts Seek And Destroy Clothing Co. and was surprised to see that the site was constructed using WordPress and this cool little shopping cart plugin called e-Commerce.

How do you make money with a blog?

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Creating Magnetic ContentThere are two schools of thought on blogging…

  1. Write lots of short and sweet posts like Instapundit — or…

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Presidential candidate John Edwards announced today that he continuing his campaign despite the reappearance of cancer in his wife Elizabeth. However hours before Edwards made his announcement, blogger Ben Smith posted a entry on his blog saying that Edwards was throwing in the towel.

Although Smith apologized for his error — I am not so sure he made one. He was quoting a source that he trusted. He was quoting a source that he believed to be in the loop.

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Instead of hiring a moving company, I made the mistake of hiring two day laborers that were standing out front of the local gas station mini-mart.

Their packing was less than adequate — and you can click here to see how their incompetence is now YOUR advantage…

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Here is a fact…

Online sales letters are dying a painful death — and they are taking a few marketers with them.

Last night I was reading Michel Fortin’s white paper on the “Death Of The Salesletter” for the third time.

And I know he is right.

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I am often asked what this whole Web 2.0 thing is…

Is it Myspace? Is it Technorati? Is it Plenty of Fish?

It is this…

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